More Media Mayhem - Scared to Donate?
From Reuters Health:
NEW YORK (Reuters Health) - A lot of misconceptions about organ donation are
being fed by the entertainment industry, warns Susan Morgan, a Purdue
University health communications expert who is tracking how organ donation is
portrayed on TV and trying to dispel myths about organ donation in the workplace.Emotionally charged television shows have featured fictitious stories about a
black market for organs, doctors who murder their patients for their organs,
or who declare death prematurely to take their organs, Morgan told Reuters
Health.
“Until we can persuade writers and producers to stop deliberately using
false, medically and logistically impossible plot lines involving organ donation,
the public will continue to believe in so many myths about donation — and
too many people will refuse to donate” as a result, Morgan said.
Surveys Morgan and others have conducted confirm that people very often
believe that what happens on their favorite TV show is real, especially medical
and crime dramas.
Compounding the problem, Morgan said, there is “a huge amount of distrust” of
both the medical system and the organ allocation system. For example, many
people are thoroughly convinced that rich, famous or well-connected people are
much more likely to get organ transplants than ordinary people, she said.
“We’ve learned that we have to counter the most prevalent myths in order to
get people to consider donating their organs after they die,” Morgan said.
She’s working with the New Jersey Workplace Partnership for Life, which provides
tailored health campaigns in workplace settings, to dispel myths about organ
donation in some 45 New Jersey companies and organizations. The project is
supported by a $1.67 million grant from the US
“Our primary goal is not simply to persuade people to become organ donors;
it’s to make sure they have all of the accurate information they need to make a
decision based on the facts,” Morgan said.
There are over 90,000 people waiting for transplants right now and the number
grows every day. Fewer than 40 percent of Americans have signed organ donor
cards and only about half of their families consent to the donation of a
loved one’s organs.
“If everyone who was eligible to donate did donate, we could nearly wipe out
the entire transplant waiting list,” Morgan said.
If you’re afraid to donate your ogans after you die because of some computer animated slow-mo sequence from CSI:Vegas - you’re dumb.
Period.
Keep your kidney
Forget the “you’re dead” part. Let’s look at all donors, including living ones.
Are people honestly no longer able to separate Law & Order storylines from reality? Is someone out there really choosing not to donate a kidney to a person in need because they’re afraid that they will fall asleep in a hospital, and wake up in some seedy Vegas hotel in a tub of ice?
I don’t get it.
I believe it - I just don’t get it.
The media certainly has some fault in this. It is true that transplantation gets way more negative press than positive. We as a society don’t pay as much attention to news when it is positive, and like any smart business they have learned to give the customer what they want.
Face it, the media sells stories and emotion, not fact.
We see this when celebrities receive transplants. The story almost always goes something like “… narrowly avoiding a slow and certain death due to kidney failure, SoandSo received an emergency kidney transplant yesterday with only minutes to spare.”
Forget relying on the meda to get the message out that people need organs, and that the process is very doable. Forget relying on the media to make heroes out of people who do choose to donate life to others.
Forget all of this.
The media is not the answer.
The answer is in legislation. A movement to abolish motorcycle helmet laws.
more ‘donorcycles’ = a faster moving UNOS list
I cheer for every shorts-and-flipflops clad motorcycle rider not wearing a helmet. I cheer that they make it home safely - but should they not, I pray that many people in need will receive organs and tissue.







